Businesses influence the ideas they receive from external contributors by unintentionally signaling which ideas they like, finds research from ESMT Berlin and INSEAD. This leads to a narrow set of nondiverse ideas.
New research from ESMT Berlin explores the key strategies that firms should adopt when launching a new product. The researchers say that these strategies depend on the current market view of the product and the firm. Employing the correct one, which might sometimes be collaborating with overtly demanding reviewers or instituting rather challenging pilot tests, ensures that the product launch will go as successfully as possible.
ESMT Berlin and the BMW Group are partnering for the third time to offer BMW Group Change Maker Fellowships. The 10 full-tuition fellowships for the ESMT Global Online MBA will support ambitious young mathematics or technology professionals to accelerate positive and meaningful change.
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