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Press release

Berlin, November 7, 2012

ESMT TV ad on CNN and Deutsche Welle

ESMT European School of Management and Technology has begun broadcast of its first TV commercial in cooperation with Deutsche Welle and CNN. In the 30-second video, the international business school introduces its full-time MBA, Executive MBA, and executive education programs. The film focuses on ESMT’s successful performance in the Financial Times Executive Education Ranking 2012, the school’s close connection to its founding companies, and the attractive location of Berlin. The ad opens with the question: “Wouldn’t it be smart to learn from true global players?”

The short film was produced in English, German, Spanish, and Arabic by Deutsche Welle, where it is being broadcast to a global audience. The ad will also reach more than 180 million households and hotel rooms on CNN. The short film is available online on ESMT’s YouTube channel, which also features videos and interviews with MBA students, professors, and CEOs.

Link to the ESMT commercial
Link to the ESMT YouTube channel


About ESMT

ESMT European School of Management and Technology was founded in October 2002 by 25 leading global companies and institutions. The international business school offers a full-time MBA, an executive MBA, and open enrollment and customized executive education programs. ESMT focuses on three main topics: leadership and social responsibility, European competitiveness, and the management of technology. Additionally the business school provides an interdisciplinary platform for discourse between politics, business, and academia. ESMT is based in Berlin, Germany, with an additional campus in Schloss Gracht near Cologne, where USW Netzwerk runs the German-speaking executive education programs of the business school. ESMT is a private business school, accredited by the German state, AACSB, AMBA, and FIBAA.