ESMT wins two Case Centre Awards 2014
ESMT European School of Management and Technology has received two awards for case studies in the Case Centre Awards competition 2014. Together with Harvard Business School and INSEAD, ESMT is one of only three business schools honored with two prizes this year. As one of the world’s largest provider of case studies, the Case Centre has recognized outstanding cases since 1991. Business schools use case studies to demonstrate real business situations and to illustrate theoretical concepts in the classroom.
Dr. Urs Müller and Shirish Pandit, program directors at ESMT, won the “Case Writing Competition Hot Topic: Crisis as Opportunity” category with a case study about Vodafone in Egypt. The case “Vodafone in Egypt: National Crises and Their Implications for Multinational Corporations” focuses on the effects of political upheaval on businesses.
The case study “Anna Frisch at Aesch AG: Initiating Lateral Change” by ESMT program directors Dr. Urs Müller and Ulf Schäfer received the Case Centre Award in Human Resource Management / Organizational Behavior. The study deals with the launch of a marketing initiative and the question of which factors are imperative for successfully implementing change in companies.
Prof. Olaf Plötner, Dean of Executive Education at ESMT, said, “We are delighted that our case studies have once again been recognized by the Case Centre. For us it is important to combine practically relevant case studies and top-class cutting-edge research in the classroom.”
ESMT European School of Management and Technology was founded in October 2002 by 25 leading global companies and institutions. The international business school offers a full-time MBA, an executive MBA, a master’s in management as well as open enrollment and customized executive education programs. ESMT focuses on three main topics: leadership and social responsibility, European competitiveness, and the management of technology. Additionally, the business school provides an interdisciplinary platform for discourse between politics, business, and academia. ESMT is based in Berlin, Germany, with an additional campus in Schloss Gracht near Cologne, where USW Netzwerk runs the German-speaking executive education programs of the business school. ESMT is a private business school, accredited by the German state, AACSB, AMBA, and FIBAA. Since 2013 ESMT has the right to grant PhDs. www.esmt.org