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Press release

Berlin, November 30, 2012

New book Managing Joint Innovation: How to balance trust and control in strategic alliances

  •     Book analyzes challenges of corporate partnerships
  •     Smart combination of trust and control essential for success
  •     Solid framework for managing alliance life cycle

The new book Managing Joint Innovation by Francis Bidault, professor at ESMT European School of Management and Technology in Berlin, takes a closer look at the pitfalls of management and communication in co-development alliances. The book offers executives heading such partnerships a comprehensive framework, with the focus on the right balance of trust and control in the interaction with the partner firm.

Companies are confronted with higher costs for innovation development, major shifts in customers demand, and new technological possibilities. Joint innovation between companies has become a common practice to realize new technical developments. However, these co-development alliances are typically unstable and can result in disappointment. Based on his experience and a number of business cases, Francis Bidault shows that most partnerships face a crucial point at which they have to decide whether to revive or to give up on the alliance.

Managing Joint Innovation provides a tool to monitor and manage relational quality along the alliance life cycle. The book also delivers insight into finding the right combination between different forms of control and trust. Praise for the book has come both from academics and practitioners in the field. Dominique Turpin, President of IMD, Lausanne, said, “A powerful and practical book for executives who seek to design successful strategic alliances.” Steven Steinhilber, Vice President, Emerging Solutions Ecosystems, Cisco Systems, described it as “comprehensive study of the complex world of alliances and their ability to create and destroy value for participating companies”.

More information about the book
Francis Bidault
Managing Joint Innovation
ISBN-10: 023027997X
ISBN-13: 978-0230279971
Palgrave Macmillan

About the author
Francis Bidault is a professor at ESMT. Before joining ESMT he was a professor of strategy and innovation management at Theseus Institute and EDHEC Business School, as well as dean of the Theseus MBA. His area of expertise covers industry analysis, management of alliances, and management of innovation. He has been a consultant to numerous organizations including IBM Services, Philips Semiconductors, Bosch Power Tools, France Télécom, EADS, and Volvo.

About ESMT

ESMT European School of Management and Technology was founded in October 2002 by 25 leading global companies and institutions. The international business school offers a full-time MBA, an executive MBA, and open enrollment and customized executive education programs. ESMT focuses on three main topics: leadership and social responsibility, European competitiveness, and the management of technology. Additionally the business school provides an interdisciplinary platform for discourse between politics, business, and academia. ESMT is based in Berlin, Germany, with an additional campus in Schloss Gracht near Cologne, where USW Netzwerk runs the German-speaking executive education programs of the business school. ESMT is a private business school, accredited by the German state, AACSB, AMBA, and FIBAA.