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Press release

Berlin, July 2, 2012

Sumitro Banerjee appointed Ferrero Chair in International Marketing at ESMT

Sumitro Banerjee, Associate Professor at ESMT European School of Management and Technology in Berlin, has been named the Ferrero Chair in International Marketing as of July 1, 2012. Prof. Banerjee joined ESMT in 2009, coming from the Martin J. Whitman School of Management, Syracuse University. He received his PhD in management with a specialization in marketing from INSEAD in 2004. Prof. Banerjee is a quantitative researcher concentrating on game theoretic models of market phenomena. His research focuses on innovation, R&D, and market entry decisions, including timing of launch.

“With his international focus and research on marketing of innovations, Sumitro Banerjee is an ideal choice for this Chair,” said Jörg Rocholl, President of ESMT. Marco Pomicino, Head of Human Resources of Ferrero Germany, underlined the excellent fit of the new appointment: “We welcome the choice of Prof. Banerjee as Ferrero Chair in International Marketing. Innovation is a core element of Ferrero’s DNA, as evidenced by our products’ distinctive character and charismatic nature.”

About ESMT

ESMT European School of Management and Technology was founded in October 2002 by 25 leading global companies and institutions. The international business school offers a full-time MBA, an executive MBA, and open enrollment and customized executive education programs. ESMT focuses on three main topics: leadership and social responsibility, European competitiveness, and the management of technology. Additionally the business school provides an interdisciplinary platform for discourse between politics, business, and academia. ESMT is based in Berlin, Germany, with an additional campus in Schloss Gracht near Cologne, where USW Netzwerk runs the German-speaking executive education programs of the business school. ESMT is a private business school, accredited by the German state, AACSB, AMBA, and FIBAA.